Daimler Trucks North America

Project Description

For the past decade, Quixote Group has helped Daimler Trucks North America (DTNA) develop their strategies through qualitative and quantitative research.  We work with the DTNA team to provide insights and learning to support their Freightliner Trucks, Western Star Trucks, Detroit powertrain and Alliance Truck Parts brands.

Challenge: To help ensure that DTNA maintains its leadership position in the heavy duty trucking market.

Solution: Use qualitative and quantitative research methods to explore audience's attitudes and perceptions, awareness and purchase behaviors.

Project Detail