Earworms and Engagement: How to Reach your Audience and Drive Action

We all know the jingles and phrases that get stuck in our heads for days after hearing them. Anyone remember that narwhale commercial from Sprint a few years ago? Here’s a reminder if you missed it; you’re welcome.

Many brands are still resorting to “earworm” tactics in an effort to give their message staying power. But how often do you remember the point, or call to action? I spent at least five minutes searching for “the narwhale ad” before I sat down to put this together. I had no memory of who or what the ad was actually for.

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