Do you ever see a website, social media post, or billboard, and you just don’t get it? You shrug and think “maybe this wasn’t for me.” Maybe it was designed for you, but the creator’s strategy failed because they didn’t practice good XD.
Whether you hear it called User Experience (UX), Experience Design (XD), or Service Design, it’s all the same concept, and it could be the most important methodology for marketing professionals to understand. XD prioritizes embracing the audience, discovering what they need, and designing materials with a customer-centric approach. This strategy works for design as well as communication and PR. Approaching communications as a “user interaction experience,” rather than audience reception, leads to a message being better received. In XD, designers follow a Design Thinking process to create material for users. Whether you are writing an article, modifying a website, or designing business cards, you can use Design Thinking to enhance your product and better tell your story.