Quixote Group

Had you told me three years ago that I’d be spending the summer before my senior year in college interning at a marketing and PR firm in Greensboro, I would’ve given you a bewildered look akin to the face the office dogs give me when I don’t share my lunch. I really can’t remember a time in my life when I wasn’t dead set on becoming a veterinarian – except when I dressed up as a waitress that one Career Day in first grade. I was that kid enchanted by the childhood dream. Then freshman year hit: multiple choice science exams and college “weed out” classes. Spraying me with Roundup couldn’t have gotten rid of me faster! Consequently, over the last three years at UNC-Chapel Hill, I’ve spent time searching for that next passion and discovered my love for marketing (and its lack of tiny bubble-riddle exams) along the way.

I remember first hearing about it on the radio. Right before a commercial break, the DJ teased that IHOP was changing its “P” to a “B,” and that he’d have more in a few minutes. Normally, I’d change the station to something that had music, but I was curious. As a marketing and PR professional, I naturally thought that this was a massive rebranding effort. I wanted to learn more!