While Tar Heels love their Carolina blue, REPREVE helped them fall in love with another color! As part of REPREVE’s #TurnItGreen initiative to raise awareness about recycling and how plastic bottles can be turned into cool products, we helped get UNC fans, cheerleaders, and even the Tar Heels’s mascot, Rameses, to swap out their blue for green during football and basketball season.
Challenge: To promote REPREVE as a venue for eco-friendly lifestyles for students on college campuses by raising awareness about recycling and green living.
Solution: Partner with the Athletics Department at UNC Chapel Hill and offer branded gear to students at basketball and football games, while promoting the brand on campus through the presence of REPREVE recycling bins and interactive booths hosted by REPREVE and UNC Recycles.
Results: Students participated in the social media campaign #TurnItGreen by uploading pictures wearing the branded gear to Instagram during basketball and football games.