Project Description
Quixote Group develops, manages and provides strategic analysis of the insights learned based on the project goals.
Through qualitative and quantitative research methods, we find the “red threads” that drive consumers and help clients understand their competitive landscape. Our full-service solutions include focus group moderation, in-depth interviews, online surveys and on-site observational research.
Brands and companies we’ve worked with include:
Cone Health
Sunstar (GUM brand products)
Publix
Diamler Trucks North America (Freightliner, Western Star, Detroit)
Unifi
Bridgestone Commercial Tires
Deere-Hitachi
WheelTime
Steve Silver Company
Meritor
SPATCO
Southerland Furniture
MCI Coach
EROAD
Fresh Market
Food Lion
Liberty Hardware
Lowes Home Improvement
Verizon
Georgia Power
Center for Creative Leadership