Quixote Group develops, manages and provides strategic analysis of the insights learned based on the project goals.
Through qualitative and quantitative research methods, we find the “red threads” that drive consumers and help clients understand their competitive landscape. Our full-service solutions include focus group moderation, in-depth interviews, online surveys and on-site observational research.
Brands and companies we’ve worked with include:
Sunstar (GUM brand products)
Diamler Trucks North America (Freightliner, Western Star, Detroit)
Bridgestone Commercial Tires
Steve Silver Company
Lowes Home Improvement
Center for Creative Leadership