House Call

Project Description

As part of Quixote Group’s work with Cone Health, we created a program to increase brand awareness throughout the Triad, promoting the quality, individualized care and various service lines offered by this nationally recognized, top performing health system.

Quixote Group developed the “House Call” program for Cone Health and partnered with the local Fox affiliate to air 3-minute, educational interviews with medical professionals during their morning news show. These live, in-studio interviews cover a variety of healthcare topics strategically chosen based on timeliness, Cone Health community education classes and programs, and service line awareness initiatives. Click 'Learn More' on the right to see House Call segments.

Our team helps create the topic schedule, researches each segment, develops talking points and coordinates each segment with the news station. We also recruit and media train each medical professional before their segment airs.

Since September 2011, Cone Health providers have completed more than 1,000 segments and covered a range of topics, including: cancer, heart care, stroke, women’s health, orthopedics, diet and exercise, pediatrics and more. Under Quixote Group’s management, the House Call program continues to allow Cone Health to be an active voice within the community and trusted wellness resource.

 

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