Founded in 2006, Creative Ticking is a leading producer of mattress ticking and bedding fabrics. The company is a subsidiary of Beverly Knits, one of the largest circular knitters in the U.S. and a provider of industry-leading solutions for the world's greatest brands of performance wear, athletic footwear, and intimate apparel.
The ticking industry is very mature, and customers needed to be educated about the fact that Creative Ticking can produce a full line of bedding fabrics, including fabrics for pillow cases, sheets, duvets and bed spreads. Customers are looking for newness, and Creative Ticking combines a talented internal design staff made up of engineers, technicians and designers, with new ideas and perspectives that come from the relationships that the company has with leading non-mattress brands.
Quixote Group developed a branding strategy for Creative Ticking, which included a new logo and tagline. We have also created websites for both Creative Ticking and Beverly Knits, and have launched the 'new' Creative Ticking via advertising and media relations.