The Formula for an Effective Consumer and Brand Relationship

Well-known physical formula

As I continue to dive into the world of advertising, branding and public relations, I have found myself continually analyzing the motives behind choices that consumers make. What makes us support certain brands? What turns us away from other brands? To further investigate the answers to these, and so many other questions, I began by thinking about my relationship with the brands that I shop from; where do I fit into this whole consumer and brand equation?

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Another Summer Intern Joins Quixote Group



Hi! I am Natalie King, one of Quixote Group’s new summer interns. I am a rising senior at the University of North Carolina at Greensboro (UNCG) and will graduate in May of 2017 with a bachelor’s degree  in communication studies, along with a minor in business administration. When I am not busy with school, my favorite thing to do is be outdoors. I love the lake, the beach, and the mountains alike. I am from Burlington, N.C., but would love to eventually relocate to somewhere warm and closer to the coast.

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Quixote Group Welcomes New Summer Intern


Hey, y’all!

My name is Meredith and I’m one of two new interns here at Quixote Group! I’ll be spending my summer here before ultimately returning to Gainesville, where I’m working toward my master’s degree in mass communication from the University of Florida.

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Go With Your Gut

I recently read an article that confirmed – I need to slow down and trust my instincts. It can be unnerving, yet incredibly freeing, listening to that little voice inside. I’ve worked for years to listen more carefully and trust more fully.  Why?

Because if you’ve honed your intuition over the years, it can be very powerful, especially if you don’t have much else to go on. Not to mention, the numbers are on your side.

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Storytelling: A PR Parable

There’s no doubt that the rise of social media and mobile marketing is making it harder for brands to tell their stories, when the average person’s attention span was 8 seconds in 2015.

That’s one second shorter than a goldfish, according to a study conducted by Microsoft.

Perhaps these goldfish, or any fish, have a lesson for marketers to learn.

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