The Formula for an Effective Consumer and Brand Relationship

Well-known physical formula

As I continue to dive into the world of advertising, branding and public relations, I have found myself continually analyzing the motives behind choices that consumers make. What makes us support certain brands? What turns us away from other brands? To further investigate the answers to these, and so many other questions, I began by thinking about my relationship with the brands that I shop from; where do I fit into this whole consumer and brand equation?

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Another Summer Intern Joins Quixote Group

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Hi! I am Natalie King, one of Quixote Group’s new summer interns. I am a rising senior at the University of North Carolina at Greensboro (UNCG) and will graduate in May of 2017 with a bachelor’s degree  in communication studies, along with a minor in business administration. When I am not busy with school, my favorite thing to do is be outdoors. I love the lake, the beach, and the mountains alike. I am from Burlington, N.C., but would love to eventually relocate to somewhere warm and closer to the coast.

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