ABOUT QUIOXTE GROUP

Quixote Group, LLC was founded in 1999 to empower brands and companies in need of public relations, market research and brand positioning strategies. Since then we’ve been working with companies to turn their visions into realities, just like Cervantes would have wanted. 

Quixote Group was acquired by Greensboro-based SFW in October 2019.  With the acquisition, SFW will have 64 employees based in Greensboro and Raleigh, N.C.  Both companies have partnered with U.S. and international clients across a wide range of categories, including consumer goods, health and oral care, commercial transportation, textiles and apparel, education, and industrial products.

MEET THE FOUNDERS

Kim Doran Kim Doran CEO

Kim Doran

CEO

Kim Doran
After earning degrees in Journalism and Humanities from the University of Missouri and gaining 25 years of experience in public relations, Kim founded Quixote in 1999. As a seasoned equestrian, she effectively navigates the hurdles of research and marketing with consistency.
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Chuck Mattina Chuck Mattina President and CFO

Chuck Mattina

President and CFO

Chuck Mattina
Ask Chuck about brand strategy, and you’re sure to get an earful about what he thinks are examples of good and bad strategies. With a degree from Philadelphia University and more than 30 years of research, advertising and marketing experience, Chuck loves thinking in the corners of the box – you’ll have to ask him about that one yourself. Being a big kid at heart, Chuck’s role model is Calvin of Calvin and Hobbes. Known for: a love of all things Italian, nickel knowledge, and having the office that kids love to visit. Places he can be found: on his bike, in the kitchen, or tending to his fig trees.
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