Services

• Services
  • Public Relations
• Market Research
• Consumer and Trade Marketing
• Promotions Development and Execution
• Collateral Development and Execution

Services offered by Quixote Group from our Greensboro, North Carolina location

Public Relations

• Media relations
• New product launches
• Business-to-Business communications
• Community relations
• Corporate communications
• Crisis communications
• Employee communications
• Media training
• Executive visibility
• Trade show leverage
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Market Research

• Public relations and media research
• Qualitative consumer research, including focus groups and one-on-one interviews
• New product identification
• Focus group moderation
• Quantitative consumer/customer surveys
• Legislative tracking
• Industry intelligence and environmental analysis
• Competitive assessments
• Community assessments
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Consumer and Trade Marketing

• Brand positioning strategy development
• Communications strategies and key message development
• New product concepting
• Relationship marketing programs
• Cause-related marketing programs
• Strategic alliance development
• New media development
• Ideation sessions
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Promotions Development and Execution

• Event marketing
• Mobile marketing programs
• Consumer promotions
• Retail promotions
• Sponsorship development
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Collateral Development and Execution

• Corporate brochures
• Press kits
• Video news releases
• Direct mail campaigns
• Special events
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