Market Research
From identifying new product opportunities to conducting broad community assessments, Quixote Group can assist you with the development and execution of a broad range of market research. Quixote Group provides focus group moderation, as well as customized qualitative research studies through national quantitative research studies.
To better understand the customer - particularly the emotional connection that a brand, product or service makes with them - Quixote Group uses unique tools, such as Visual Explorer (a product of the Center for Creative Leadership) and PhotoSynthesis. To find out more about these tools, drop us a note.
Research clients include: HanesBrands, Energizer Personal Care Products (Playtex Products), Freightliner Trucks, Detroit Diesel, Merz Pharmaceuticals, the Amercian Chamber of Commerce Executives, Blue Rhino, Unifi, Pulaski Furniture and Chromcraft Revington.
Mederma for Kids
Quixote Group identified and tested concepts fora unique line extension to the successful Mederma® Skin Care for Scars™ brand. The scope of the research included the identification of the most viable line extension, product messaging, logo and packaging, and advertising.
American Chamber of Commerce Executives
Quixote Group worked with the ACCE to develop a positioning that chambers across the country could use to help create a consistent and more meaningful brand and image. Using national research conducted among chamber executives and chamber membership, Quixote Group developed the "Leading Businesses. Leading Communities." positioning and tagline. Quixote Group also developed a package of customizable ads for chambers, as well as Advertising, Public Relations and Message Infusion Toolkits. These toolkits help chambers focus their messages and communications, which in turn helps them increase interest among new members and retain more of their existing ones.
Greensboro Connects and Focusing on What Matters
Quixote Group has conducted community wide research to identify a positioning for the City of Greensboro and to identify the most pressing Health and Human Services needs for the community. Research tactics included the executive interviews, focus groups, community forums and online surveys.