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Quixote Group Services
Services offered by Quixote Group from our Greensboro, North Carolina location.
Public Relations
- International, national, regional, local and trade media relations
- New product launches
- Business-to-Business communications
- Community relations
- Corporate communications
- Crisis communications
- Employee communications
- Media training
- Executive visibility
- Trade show leverage
- Internet media relations
- Financial media relations
- Issues and reputation management
- Crisis planning and counseling
- White papers
- Grassroots programs
- Word of Mouth and Buzz Marketing
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Market Research
- Qualitative consumer research, including focus groups and one-on-one interviews (we provide in-house moderating services)
- New product identification
- Quantitative consumer/customer surveys (online and telephone)
- Legislative tracking
- Industry intelligence and environmental analysis
- Competitive assessments
- Community assessments
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Brand Strategy
- Brand positioning strategy development
- Communications strategies and key message development
- New product concepting
- Relationship marketing programs
- Cause-related marketing programs
- Strategic alliance development
- New media development
- Ideation sessions
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Promotions Development and Execution
- Event marketing
- Mobile marketing programs
- Consumer promotions
- Retail promotions
- Sponsorship development
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Collateral Development and Execution
- Corporate brochures
- Press kits
- Video news releases
- Direct mail campaigns
- Special events
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