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Casa Cristina (Pulaski Furniture)

• Freeplay
• Blue Rhino
• Casa Cristina
• Unifi
• Build-A-Bear

Brand-Building Retail Events

Client: Casa Cristina (Pulaski Furniture)

Situation:

Generate consumer awareness and retail traffic to support the launch of the new Casa Cristina line of furniture.

Challenge:

Utilizing personal appearances by Cristina Saralegui, connect the key target audience (Hispanic families) to the brand in ways that:

• Directed the focus of the event from the celebrity and to the furniture
• Introduced the retail store to the Hispanic market
• Made the brand relevant to local and national media

Execution:

Developed and conducted launch events at furniture stores in top Hispanic markets:

• Managed all event details for the client and furniture retailer
• Incorporated charitable tie-in partnersat each event for additional relevance
• Conducted local market media relations to create pre-event excitement, event attendance and build awareness for the retailer

Launch Results:

• Average event attendance of 1,500 consumers
• Pre-, during and post event coverage from multiple media outlets in each market
• Positioned the brand and the retailer as a resource and friend to the Hispanic community