Greensboro, N.C. - When founders of the International Certification Institute approached Quixote Group to develop a brand identity and media launch strategy for its MBA equivalent of the bar exam or medical boards, Quixote Group strategically positioned the Certified MBA into the marketplace with a credible brand image, marketing collateral, memorable key messaging and positive stories in the USA Today, New York Times, Kansas City Star and the Associated Press.
*Contact Kim Doran at 336-544-2406, or kdoran@quixotegroup.com for more information or a copy of the story in PRWeek (February 10, 2003).