For Immediate Release Contact: Anne Wear

336-544-2412

Quixote Group Hires New Associates

GREENSBORO, N.C. – Quixote Group, a research, strategic marketing and public relations firm founded in April 1999, has hired several new associates to help grow the business of the firm’s clients. The new associates come from a variety of backgrounds that enable Quixote Group to draw upon a wide base of expertise in order to serve its clients’ various needs.

Dana Genheimer has joined Quixote Group as an account executive. Dana received her degree in Finance and Global Markets from Virginia Tech. She most recently served as the associate brand manager for Pulaski Furniture and worked on a brand portfolio incorporating several different licensed and proprietary brands including the Casa Cristina™ Collection and the new youth collection Build-a-Bear Workshop Home^®. Dana is recently married and is working on relocating to Greensboro from Blacksburg, VA.

Justin Moore has joined Quixote Group as an assistant account executive. Originally from Durham, Justin received his BA in Communication with a concentration in Public Relations from East Carolina University. He is a former vice-president and a member of Tau Kappa Epsilon. Justin brings with him a background in media relations, research, advertising and event planning.

Brittany Brocious has also joined Quixote Group as an assistant account executive. Brittany is receiving her BA in Journalism with a concentration in Public Relations & minor in Political Science from Indiana University of Pennsylvania. A native of Punxsutawney, PA, Brittany attended the National Youth Leadership Forum on Law in Washington, D.C. as well as receiving the Virginia Ann Deem Scholarship, the IUP Journalism Department Scholarship and the Thomas A. Barletta Scholarship in 2005.

Quixote Group has also employed Susan Rotante as an assistant account executive. Susan received her BA in Communication Studies from UNCG. Susan is a member of national honor society Lambda Pi Eta and she was recognized by the National Communication Association for scholastic achievements while at UNCG. She formerly worked for Epes Logistics Services, Inc. as an administrative assistant. Susan has experience with organization, multi-tasking, communication, and problem solving.

“While these associates come from a variety of backgrounds and geographic locations – they all offer a unique perspective and a fresh insight to help build our client’s businesses,” said Chuck Mattina,
“I look forward to what we can accomplish as a team.”

Quixote Group is located at 3107 Brassfield Road, Greensboro, NC, and can be reached at 336-605-0363. More information can be found on the company’s website: www.quixotegroup.com.

Quixote Group Research, Marketing and Public Relations, employs 15 full-time brand building professionals with expertise in strategic positioning, marketing, public relations, concept development, media relations, reinvention of categories and the launch of new products. The company has demonstrated success in consumer products and services, food service and hospitality, chemicals and textiles, business-to-business, manufacturing, medical and pharmaceuticals and financial services and is based in Greensboro, N.C.

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