Greensboro, N.C. - A Quixote Group team executing the Certified MBA launch on behalf of the International Certification Institute was recognized for its work exemplifying outstanding thinking, creativity and results. Using media relations, marketing communications and strategic relationship building techniques, the campaign generated nearly 350 placements in Internet, print and broadcast media and helped to recruit certification candidates from 195 MBA programs in 37 states and 6 countries.
*Contact Kim Doran at 336-544-2402, or kdoran@quixotegroup.com for more information or a copy of the story in PR PRactitioner (December, 2002).