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How you see your brand really doesn’t matter. 

The fact is that customers control brand meaning, not corporations or brand managers.  If you want to build a brand, you have to start with a deep understanding of the customer.  That’s the only way to leverage customer insights for profit growth.

At Quixote Group, we use a deliberate process that’s designed to discover counterintuitive insights – the brand drivers that seem contrary to what conventional wisdom or intuition would indicate or expect.  Using a blend of qualitative and quantitative techniques, we identify the most important purchase triggers, drivers and processes, and present them in a way that makes the most sense to your customers.

Quixote Group is a Strategic Market Research, Public Relations & Brand Communications firm located in Greensboro, North Carolina. Quixote Group provides the following services: